Lone Pine Consulting
Your partner for key marketing & communications needs
marketing | communications | strategy | PR | digital / social
PROJECTS
Listed below are a few of the projects I've led as a marketing and communications professional. If you'd like to hear about more or are interested in details on project work I've managed in a specific area/discipline, please let me know.
Sample Projects
Thinfilm Electronics: VIDEO - I worked with an external video production team to produce a promotional video that was unveiled at the 2015 Mobile World Congress in 2015. The video described a collaboration between Thinfilm and Diego, the world's largest drinks company, to launch the first ever digitally "connected" whisky bottle. I also created the presentation that was delivered by Thinfilm's CEO during a keynote address.
Prologis: RESEARCH WHITE PAPER - I worked in partnership with the Global Research team at Prologis to produce a white paper that addressed the recovery of the industrial logistics real estate market throughout the United States. Duties involved strategic planning, key messaging, copywriting, editing, proofreading,
design and production.
Thinfilm Electronics: BLOGS - I wrote these blog postings to help promote Thinfilm's NFC mobile marketing technology and solutions. The blogs targeted Thinfilm's prospects, customers, the media, industry analysts, and investors. In addition to positioning myself as the author, I also ghostwrote the blogs for executive team members and senior management, including the CEO, Chief Strategy Officer, and Head of Product.
Altais Health Solutions: BRAND/MESSAGING - I led efforts to strategically position Altais (now known as Altais Health Solutions) in the health tech space. A critical part of this initiative was establishing the firm's brand positioning, visual identity, tone of voice, messaging, and other key rand elements. All of these pieces were ultimately captured and presented in this style guide document.